Preliminary Reports: The Market for Television Advertising; The Determinants of Television Station Profitability by Stanley M. Besen and Thomas G. Krattenmaker, 1980 June, Box: 2, Folder: 4. Edward Greenberg Collection, WUA-03-wua00038. University Archives. https://aspace.wustl.edu/repositories/4/archival_objects/336547 Accessed April 27, 2024.

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