Gardner Advertising Company Collection
This collection contains two scrapbooks created by the Gardner Advertising agency. The first scrapbook, labeled "Gardner Organization and Methods", contains photographs, letters, records, tear sheets, advertisements, and other materials related to the business. The scrapbook is in very fragile condition, with most items "loose" in the pages due to old, unstable adhesive. The second scrapbook contains letters of support in recognition of Gardner Advertising's 40th anniversary (1942). This scrapbook is in stable condition.
Dates
- Creation: 1904-1989
- Other: Date acquired: 00/00/2014
Conditions Governing Access
There are no restrictions to access.
Conditions Governing Use
Some restrictions, please contact the Modern Graphic History Library Curator at (314) 935-7741 or spec@wumail.wustl.edu. Users of the collection must read and abide by the Rules for the use of Modern Graphic History Library materials. Users of the collections who wish to use items from this collection, in whole or in part, in any form of publication (as defined in the form) must sign and submit to the Washington University Department of Special Collections a hard copy of the Notification of intent to publish Modern Graphic History Library materials form. All publication not covered by fair use restricted to those who have permission of the copyright holder.
Extent
1.00 linear feet
Biographical or Historical Information
A native of St. Louis, Herbert S. Gardner was the founder and president of the Gardner Advertising Company. Gardner Advertising had two offices based in St. Louis and New York. The materials in this collection are related to the St. Louis location. Gardner Advertising was established in 1904 and was nationally recognized until 1989, when bought out by Advanswers. Gardner Advertising worked on campaigns for radio, television, and print.
The St. Louis Public Library had acquired the 600 cubic foot collection of Gardner Advertising materials in 1989.
Note written by
Method of Acquisition
The collection was donated to the Modern Graphic History Library by Andrea Degener in October 2014.
Accruals and Additions
There are no accruals.
Processing Information
The collection was processed by Alexis Peregoy in October 2015.
- Title
- Gardner Advertising Company Collection
- Author
- Washington University Special Collections Staff
- Date
- 00/00/2016
- Description rules
- dacs
- Language of description
- eng
Revision Statements
- 09099999: This finding aid was entered into Archon by Alexis Peregoy on January 2016.
Collecting Area Details
Part of the Dowd Illustration Research Archive Collecting Area
Andrea Degener, Interim Curator
West Campus Library
7425 Forsyth Blvd
Clayton MO 63105 US
(314) 935-5495
spec@wumail.wustl.edu