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Gardner Advertising Company Collection

 Collection
Identifier: MGHL-00029

This collection contains two scrapbooks created by the Gardner Advertising agency. The first scrapbook, labeled "Gardner Organization and Methods", contains photographs, letters, records, tear sheets, advertisements, and other materials related to the business. The scrapbook is in very fragile condition, with most items "loose" in the pages due to old, unstable adhesive. The second scrapbook contains letters of support in recognition of Gardner Advertising's 40th anniversary (1942). This scrapbook is in stable condition.

Dates

  • Creation: 1904-1989
  • Other: Date acquired: 00/00/2014

Conditions Governing Access

There are no restrictions to access.

Conditions Governing Use

Some restrictions, please contact the Modern Graphic History Library Curator at (314) 935-7741 or spec@wumail.wustl.edu. Users of the collection must read and abide by the Rules for the use of Modern Graphic History Library materials. Users of the collections who wish to use items from this collection, in whole or in part, in any form of publication (as defined in the form) must sign and submit to the Washington University Department of Special Collections a hard copy of the Notification of intent to publish Modern Graphic History Library materials form. All publication not covered by fair use restricted to those who have permission of the copyright holder.

Extent

1.00 linear feet

Biographical or Historical Information

A native of St. Louis, Herbert S. Gardner was the founder and president of the Gardner Advertising Company. Gardner Advertising had two offices based in St. Louis and New York. The materials in this collection are related to the St. Louis location. Gardner Advertising was established in 1904 and was nationally recognized until 1989, when bought out by Advanswers. Gardner Advertising worked on campaigns for radio, television, and print. The St. Louis Public Library had acquired the 600 cubic foot collection of Gardner Advertising materials in 1989.

Note written by

Method of Acquisition

The collection was donated to the Modern Graphic History Library by Andrea Degener in October 2014.

Accruals and Additions

There are no accruals.

Processing Information

The collection was processed by Alexis Peregoy in October 2015.

Title
Gardner Advertising Company Collection
Author
Washington University Special Collections Staff
Date
00/00/2016
Description rules
dacs
Language of description
eng

Revision Statements

  • 09099999: This finding aid was entered into Archon by Alexis Peregoy on January 2016.

Collecting Area Details

Part of the Dowd Illustration Research Archive Collecting Area

Contact:
Andrea Degener, Interim Curator
West Campus Library
7425 Forsyth Blvd
Clayton MO 63105 US
(314) 935-5495